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Pepsi/Lays - Super Bowl XXXIX Promotion · May 24, 09:43 AM

Super Bowl Check
Super Bowl Check

Super Bowl Check Close Up
Super Bowl Check Close Up

Received via Mail in Rebate
Value: $10
Significance: 3/5


This offer is back for 2006! More details at Now for Super Bowl XL, more free soda and chips!.

Last winter, we saw an offer in New York where you were able to buy three bags of Lays potato chips and three 12-packs of Pepsi soda, then receive them for free after a mail in rebate. Just before the Super Bowl the offer was available at our local grocery store, so we jumped at the opportunity to get a lot of junk food for free.

This week, the rebate check came in. We spent $10 and received a check for $10. What is especially interesting to me, is they have done up the check with nice color logos for Pepsi, NFL, Lays and Super Bowl XXXIX. Looking at the check the first thing that I thought was – thats so cool, they are trying to make the check into a collectors item!

The concept of making the check a collectors item is a perfect thing for companies to do to try to decrease the pay-out rate on the rebate offer. I seriously considered keeping the check, except I’m not into sports, so it is rather pointless to keep it. Then as I was preparing my deposit a coworker suggested that I keep it until after this post incase someone else wants it – which I did not. Personally, I need to get that $10 back because the junk food we bought was only due to the rebate offer.

This innovative way to decrease their redemption rate is much nicer to the rebate holder than say losing their submission. I’ve noticed that every rebate we send in for either food or personal products are received with no issues. However, every tech product rebate needs at least 4 follow up calls and quite often a fax of the rebate items to be successfully paid.

I think that the tech rebate problems are troublesome on purpose, which in my book is dishonest. That contrasts to a food rebate at say $2.50 – they can not afford to have you call in, so they make there system work.

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